About the Festival

The Eugene Tea Festival was started for the sole purpose of creating a tea community in Eugene, Oregon. 

Founded in 2019 by Madelaine Au, the first festival is slated to happen in 2022 (post Covid19!).

 

The Eugene Tea Festival relies on support from its avid volunteers and the Eugene tea community. 

If you're reading this, you can consider yourself a part of the Eugene Tea community. Learn how to get involved!

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Meet our Board

Madelaine Au

Executive Director & Founder

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Madelaine Au is the Operations Manager at Young Mountain Tea and the Executive Director and Founder for the Eugene Tea Festival.

Her love of tea began at the NW Tea Festival as an attendee in 2017. After that she volunteered as the Volunteer Coordinator for the Portland Tea Festival in 2018.

Madelaine's love of tea has continued to flourish and she is excited to continue dedicating her efforts to building the tea community in the Eugene/Springfield area!

Micah Elconin

Board of Directors Member

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Micah Elconin is the President of Season to Taste, Inc. and Director of Eugene’s Table, a food and beverage manufacturing partnership.  He leverages 15 years of experience as an economic development strategist, sales manager, food entrepreneur, non-profit manager, analyst, teacher, professional chef and amateur gardener to provide value for regional food businesses.  

 

Micah was named a 20 under 40 Business Leader in 2017 by his peers in the Eugene Springfield area.  He holds an MBA from the University of Oregon, BA from the University of California, Santa Barbara and dual certificates from Bauman College. 

 

He’s also an avid rock climber and route developer with many first ascents in the Willamette Valley.

Mason Hutchinson

Treasurer

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Mason Hutchison is the founder of HerbRally, a podcast and website that promotes herbalism education and events. He has completed herbalism apprenticeships at the Columbines School of Botanical Studies and the Arctos School of Herbal and Botanical Studies. Mason is the Events & Outreach Strategist for Mountain Rose Herbs.

His day-to-day work involves organizing community events such as the Free Herbalism Project. He is the co-organizer of one of the longest running herbal events in the US, the Breitenbush Herbal Conference.

 

Mason is a proud father, avid basketball and ping pong player, spring water gatherer, and an enthusiast in the culinary arts.

 

Raychel Kolen

Board of Directors Member

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Raychel Kolen has led marketing efforts for nonprofits, for-profits, and public entities for nearly 20 years. She is the founder and marketing principal at MUSE Marketing + Design, a boutique agency based in Eugene, Oregon.

 

Raychel is the agency's lead marketing strategist, helping clients in the craft beverage (including a specialty tea company!), herbal supplement space, and other industries grow their revenues and customer loyalty.

 

She especially relishes the opportunity to help brands better communicate supply chain transparency through ingredient origin storytelling.

Angela McDonald

Board of Directors Member

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Avid gardener, as well as tea lover Angela McDonald took on the role of Secretary for the League in April of 2018. In 2019, she was elected League President. She has owned Oregon Tea Traders in Eugene, Oregon since 2011, and currently teaches classes about growing and drinking tea across the country.

 

She has traveled extensively across Asia and observed tea drinking techniques of various cultures. She holds a bachelors degree in Cultural Anthropology from the University of Oregon.

 

Aside from all things tea, she loves baking and spending time with her 2 children.

Raj Vable

President

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Raj Vable started Young Mountain Tea with a promise– if a Himalayan co-op of farmers would grow tea, Raj would setup a company in the US to sell it. At the time, he was in India on a Fulbright Fellowship, working to create livelihoods for remote Himalayan communities. Since then, the company has worked to create a new market in the US for single-origin organic teas, and sources from a network of 850 tea makers spread across 5 regions of India and Nepal. 

Raj also serves on the board of Wild Gift, a non-profit dedicated to supporting early-stage social entrepreneurs. He holds an MS in Environmental Studies from the U. Oregon and a BS in Electrical Engineering from U. Michigan.

 

He loves spending time in the mountains, hiking in forests, playing guitar, and starts as many mornings in the sauna as possible.